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The FengHua culture is the
value outlook of FengHua people of which the core is innovation.
It is a culture system that has emerged and gradually formed
its features in course of FengHua development.
The FengHua culture is guided by concept innovation, based
on strategy innovation, guaranteed by organization innovation.
It utilizes a means of technology innovation, and makes an objective
of market innovation. The FengHua culture has been innovating
and developing constantly, and following that FengHua company
grows out of nothing, from small to large, from large to strong
and from China to the world. The staff generally considers that
participation on his own initiative is the largest feature of
FengHua culture. At present, the FengHua’s objective is to create
a famous world brand of China, and to win honour for our nation.
For such objective, the development of FengHua is perfectly
combined with the personal value pursuit of FengHua staff. Every
staff will be able to fully realize his own value and pursuit
in course of achieving the large objective of famous world brand
of FengHua.
Innovation is the core of FengHua culture.
The FengHua culture contains three levels as follows: material
culture, institutionalized action culture and spirit culture.
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